DAY 1
09:00 – 10:00 | Participant Registration
10:00 – 11:00 | Ceremonial Opening
Introductory Remarks by the Moderator
Opening Musical Performance
Opening Addresses
- Professor Emeritus Ludvik Toplak – Rector, Alma Mater Europaea University
- Assistant Professor Božidar Veljković – Head of Doctoral Programme in Strategic Communication Management, Alma Mater Europaea University
- Mr. Burilović Luka – President, Croatian Chamber of Economy
- Mr. Tibor Šimonka – President, Chamber of Commerce and Industry of Slovenia
- Mr. Blaž Cvar – President, Chamber of Craft and Small Business of Slovenia
- Mrs. Ingrid Trobec – Representative of the Primorska Chamber of Commerce
- Mr. Albert Kekec – President, Styrian Chamber of Commerce
- Mr. Branko Azeski – President, Economic Chamber of North Macedonia
11:00 – 12:15 | Presentations by Panelists
| 11:00 |
Professor Danica Šantić
Faculty of Geography, University of Belgrade
Integrating AI & Modern Technologies into Migration Management in the Western Balkans
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| 11:10 |
Associate Professor Matej Mertik
Alma Mater Europaea University
Neural Networks to Generative Media: The Evolving Role
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| 11:20 |
Professor Mladen Radujković
Alma Mater Europaea University
Projectification of the Society – Strategic Driving for Development and Wellbeing
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| 11:30 |
Goran Košćak, MA
CEO of Sector2, security consultancy and Founder of TouRisk, security and risk management in Tourism conference
Različite perspektive sigurnosti u Republici Hrvatskoj u kontekstu globalnih trendova
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| 11:40 |
Professor Milan Jazbec
Faculty of Government and European Studies, New University, Kranj
Technology and media as tools of diplomatic strive for cooperation and development
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| 11:50 |
Professor Marjan Bojadjijev
Economic Chamber of North Macedonia
The End of Certainties: Economy, Democracy, and Media in an Age of Disruption – How Is Society Changing, and Are We Keeping Up with That Change?
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| 12:00 |
Professor Stjepan Orešković
University of Zagreb School of Medicine
Kompozitni indeks za prediktivnu identifikaciju europskih visokorastućih, tehnološki vođenih poduzeća
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12:15 – 13:00 | Roundtable Discussion
Models of Strategic Collaboration between Industry and the Scientific Community
Panelists
- Donato Kiniger Passigli – World Academy of Art and Science (WAAS) Vice President
- Professor Danica Šantić – Faculty of Geography, University of Belgrade
- Associate Professor Matej Mertik – Alma Mater Europaea University
- Professor Mladen Radujković – Alma Mater Europaea University
- Goran Košćak, MA – CEO of Sector2, security consultancy and Founder of TouRisk
- Professor Milan Jazbec – Faculty of Government and European Studies, New University, Kranj
- Professor Marjan Bojadjijev – Economic Chamber of North Macedonia
- Professor Stjepan Orešković – University of Zagreb School of Medicine
13:00 – 13:10 | Conclusion of the Plenary Session
13:15 – 14:15 | LUNCH BREAK
14:20 – 18:00 | Afternoon Session
Section 1: MEDIA Media (Re)Presentation of Global Mobility Processes
| 14:20 |
Živko Maja and Goran Radoš
Climate Refugees and Social Media: Quantitative Analysis of the Climate Refugees Facebook page
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| 14:32 |
Dujmović Lucija online
Odgovorno igranje kao diskurs: analiza Facebook komunikacije hrvatskih priređivača igara na sreću
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| 14:44 |
Topić Stipić Davorka, Bijakšić Sanja and Ivona Čarapina Zovko
Student Associations as Micro-Influencers in the Digital Society: Networked Authority in Higher Education Choice
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| 14:56 |
Barać Kata, Lesinger Gordana and Filip Klarić Kukuz online
Digitalni mediji kao instrument meke moći: Instagram i javna diplomacija europskih sveučilišnih alijansi u kontekstu globalnih obrazovnih trendova
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| 15:08 |
Rimac Gelo Antonija, Takahashi Marta and Ines Grossi online
Money on the TV Screen: The Visual Impact of News Programs on Social Values
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| 15:20 |
Vidačković Zlatko
Transformation of the Newspaper Newsroom in the Age of Digital Technologies
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| 15:32 |
Belić Ivana, Klepac Mustać Irena and Manuela Bukovec
Naglasna realizacija odabranih leksema u hrvatskom televizijskom informativnom govoru
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| 15:44 |
Galić Marin and Biljana Marković
Digitalization and the Decline of Media Concentration: The Case of Croatia
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| 15:56 |
Pernjak Dejan, Lacković Krešimir and Matteo Novaković
Analytical Approaches in Sports Journalism in the Context of the Digital Media Market
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15:57 – 16:11 | Open Discussion
Section 2: ECONOMY Innovative and Business Challenges and Opportunities
| 16:12 |
Mrvac Nikola, Najdanović Zoran and Vladislav Brkić
Epistemološka kriza digitalne transformacije: Biznis dizajn kao nova arhitektura odlučivanja u doba umjetne inteligencije
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| 16:24 |
Vidak Teskera Ivana and Sara Slamić Tarade
The Role of Influencer Marketing in the Development of the Digital Economy
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| 16:36 |
Trobec Ingrid
From CSR Messaging to ESG Transparency: External Sustainability Communication as a Driver of Corporate Legitimacy in the Digital Era
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| 16:48 |
Pavić Ivan and Gordana Tkalec
Komunikacijske strategije i tržišna konkurencija MMA organizacija: komparativna analiza FNC-a i OKTAGON-a u DACH regiji
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17:00 – 17:12 | Open Discussion
Section 3: DEMOGRAPHY Social Mobility, and Migration
| 17:13 |
Kostić Tomović Jelena
The German Language in Present-Day Serbia from a Migration Perspective
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| 17:25 |
Bukovec Manuela, Klepac Mustać Irena, Mavsar Maruša and Ivana Belić
Artificial Intelligence–Mediated Communication and Its Impact on the Migration Intentions of Generation Z: The Perception of Professional Opportunities among Generation Z in the Republic of Croatia
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17:38 – 18:00 | Open Discussion
DAY 2
09:00 – 11:55 | Morning Session
Section 4: TECHNOLOGY Social Mobility: Innovations and Digital Solutions – AI Applications
| 09:00 |
Rokvić Sanja
Soft Power in the Age of Algorithms: Cultural Diplomacy as a Catalyst of Innovation and Economic Development in the Technological Society
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| 09:12 |
Rosanda Žigo Iva
Algorithmic Mediation, Cognitive Limits, and the Structural Problem of Informational Quality in Digital Public Communication
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| 09:24 |
Markić Brano and Marko Markić
Social Media Algorithms and Public Opinion
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| 09:36 |
Duscovich Daniele and Maria Rosaria Nava online
Global Standardisation vs. Cultural Localisation: The Role of AI in Advertising
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09:48 – 10:00 | Open Discussion
Section 5: GEOPOLITICAL Challenges of Global Mobility and Emigration: (In)Security Aspects
| 10:05 |
Ban Antony, Bilić Dinko, Ličanin Branka and Božidar Veljković
Preferential Voting in Parliamentary Elections in Croatia and Its Effects on Voters' Political Behavior and Perception of Candidates
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| 10:17 |
Mavrič Valter and Marta Kąkol
Languages as Strategic Communication: The European Parliament's Translation Service in Third-Country Language Contexts
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| 10:29 |
Bodor Tamara, Balija Vincek Monika and Ivan Nađ
Od želje do odluke: namjere povratka Hrvata iz Bavarske i Baden Württemberga u Hrvatsku
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| 10:41 |
Bardutzky Žerdoner Jana
Digitalna transformacija kot komunikacijsko prestrukturiranje vojaškega sistema: model komunikacijskega profesionalizma na primeru Slovenske vojske
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| 10:53 |
Lepenik Andreja online
Digital Competences and the Implementation of Digitalisation Strategies in Military Education
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11:05 – 11:17 | Open Discussion
Section 6: HEALTHCARE Global Social Mobility and Migration Processes
| 11:18 |
Šimunić Gabrijela and Sandra Lovrić
Application of Artificial Intelligence in the Enhancement of TCD Monitoring for Early Detection and Follow-up of Emboli
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| 11:30 |
Lovrić Sandra and Gabrijela Šimunić
Prijenos zdravstvene poruke kroz medijski diskurs
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| 11:42 |
Krulec Aleš online
Digitalna komunikacija in usposabljanje za varno uporabo biocidnih proizvodov v zdravstvenih ustanovah: segmentacija ciljnih skupin in rezultati pilotne izvedbe
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11:43 – 11:54 | Open Discussion
12:00 – 13:00 | LUNCH BREAK
13:00 – 18:00 | Afternoon Session
Section 7: SCIENCE Knowledge, Innovation, and Technologies
| 13:00 |
Masliković Dejan online
Reducing Information Exclusion in Public Institutions
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| 13:12 |
Žura Danijela, Mišević Petar and Ana Globočnik Žunac
Perceived Relationship Between Security Risks and the Ethics of Internal Communication Among Employees of Primary and Secondary Schools in Northern Croatia (Koprivnica-Križevci County, Međimurje County, Varaždin County)
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| 13:24 |
Brumec Zadravec Živa
Merjenje kakovosti strateške digitalne institucionalne komunikacije srednje šole: pilotna študija s sekvenčnim mešanim raziskovalnim načrtom in Indeksom komunikacijske kakovosti
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| 13:36 |
Knežević Lovro, Ćosić Toni, Ježovita Josip, Brgles Miriam and Antonio Treppo
What Constitutes Social Interaction? Overview of Interactional and Relational Models in Sociology
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| 13:48 |
Rukavina Izvor, Vdović Roberto and Morana Pap
Percepcija STEM-a: analiza stavova i pomaka 2022.–2025. hrvatskog javnog mnijenja
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| 14:00 |
Barbić Maja, Rončević Marijana and Ljerka Luić
Design of an Infometric Model for Algorithmic Distribution of Science, Innovation, and Economic Information in Small Language Communities
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| 14:12 |
Tomović Nenad
AI and Language Education: Implications for English Teaching
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| 14:24 |
Makarun Martin and Tanja Grmuša online
Use of Artificial Intelligence in Higher Education among Students in the City of Zagreb
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14:40 – 14:55 | REFRESHMENT BREAK
| 15:00 |
Milivojević Lana, Radek Izidora and Simona Strmečki
Artificial Intelligence in Croatian Higher Education: An Evaluation of Academic Use at the University of Applied Sciences in Criminal Investigation and Public Security
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| 15:12 |
Ježina Radovanović Diana and Andrea Balenović online
Negotiating "Useful Knowledge": Power Relations in Digitally Mediated University–Industry Communication
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| 15:24 |
Lebar Romana, Mavsar Maruša and Božidar Veljković
Internal Communication as a Predictor of Organizational Climate in Medium-Sized Enterprises: The Role of Formal, Informal, and Dysfunctional Dimensions and Sociodemographic Differences
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| 15:36 |
Jakovljević Marija, Kučina Softić Sandra and Marko Odak online
The Impact of Institutional Support on the Digital Competencies of Teachers in Higher Education
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| 15:48 |
Mavrič Valter and Angelika Vaasa
High-Stakes Translation at the European Parliament: Human Expertise in the Age of Artificial Intelligence
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| 16:00 |
Jolić Tvrtko online
The Ethics of Communication in the Age of AI
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| 16:12 |
Beljan Karlo, Pavković Filip and Irena Raguž Krištić
Climate-Oriented Afforestation in Croatia: Comparative Assessment of Carbon Sequestration Potential
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16:13 – 16:25 | Concluding Discussion
16:30 – 18:00 | Informal Networking