29th International Conference “Society and Technology”: Creative Industries and Artificial Intelligence

Creative industries are activities rooted in individual creativity, skills, and talent, and which have the potential for wealth and job creation through the generation and exploitation of intellectual property. These activities include the following sectors: advertising, architecture, arts and crafts, design, high fashion, film, interactive entertainment software, music, performing arts, publishing, software, television, and radio (Goldstein, according to the UK Department for Culture Media and Sports). Creative industries are a source of income, but they are also important for fostering cultural diversity and education.

They are closely related to the economy of knowledge, new technologies and the promotion of the concept of sustainable development. Recently, among the new technologies, a strong development in the field of artificial intelligence research stands out, which in the roughest terms can be defined as the simulation of human intelligence by machines (computers) that work in ways that process large amounts of relevant data, analyze relationships and causes, and provide predictions of future events and conditions. Artificial intelligence can quickly process large amounts of data and even generate new ideas, but it still has no ability to imitate real human creativity and produce truly original ideas. It is undeniable that in the coming years, artificial intelligence will affect work patterns in almost all areas. It can be said that artificial intelligence will reduce the importance of “physical work” and allow people to focus on the bigger picture of the final product. Undoubtedly, artificial intelligence also brings great changes in the sectors of the creative industry, and today we can already think about architects, designers, musicians, painters of the future who will emphasize their creativity and specificity to a lesser extent through long-term physical work, and to a greater extent through the skill and idea of connecting large quantities data and products that will be abstracted by artificial intelligence programs.

Accordingly, the goal of the symposium is to analyze, discuss and present the current development of the creative industry sector, primarily in the context of the development of artificial intelligence with all the accompanying positive and negative opportunities that it brings.

Themes of the conference:

  • models of artificial intelligence applications in creative industries
  • the effects of artificial intelligence on the creative industries
  • technological and social challenges of applying artificial intelligence to creative industries
  • creative industries in the audiovisual sector
  • the issue of property protection and legal regulation related to creative industries
  • creative industries as a stimulus to the economy and entrepreneurship
  • occupations and employment in creative industries
  • creative industries as an incentive to strengthen democracy and participation
  • creative industries, disinformation, and hybrid conflicts
  • creative industries in the field of science and education
  • creative industries in the pandemic period
  • challenges and future of creative industries.


Alma Mater Europaea


Scientific journals “Media Research” and “Media, Culture and Public Relations”

Faculty of Croatian Studies University of Zagreb

The Faculty of Graphic Arts of the University of Zagreb

Catholic university of Croatia

Media net d.o.o.

Croatian Community of Innovators

In collaboration with:

Scientific journals “Interdisciplinary Description of Complex Systems” and “Acta graphica”


Agency for Electronic Media of the Republic of Croatia

Media sponsor: Večernji list d.o.o.