DAY 1 21. 5. 2026

09:00 – 10:00 | Participant Registration

10:00 – 11:00 | Ceremonial Opening

Introductory Remarks by the Moderator

Opening Addresses
  • Prof. Ludvik Toplak – Rector, Alma Mater Europaea
  • Assoc. Prof. Božidar Veljković, PhD – Head of Doctoral Programme in Strategic Communication Management
  • Representative of the Croatian Chamber of Economy
  • Mr. Blaž Cvar – President of the Chamber of Craft and Small Business of Slovenia
  • Mrs. Ingrid Trobec – Representative of the Primorska Chamber of Commerce
  • Mr. Albert Kekec – Representative of the Styrian Chamber of Commerce
  • Prof. dr. sc. Marjan Bojadjijev – Economic Chamber of North Macedonia

11:00 – 12:30 | Panelists' Presentations

11:00
Prof. Danica Šantić
Faculty of Geography, University of Belgrade
Integrating AI & Modern Technologies into Migration Management in the Western Balkans
11:10
Assoc. Prof. Matej Mertik, PhD
Alma Mater Europaea University, Maribor
Neural Networks to Generative Media: The Evolving Role
11:20
Prof. Mladen Radujković
Alma Mater Europaea University, Maribor
Projectification of the Society – Strategic Driving for Development and Wellbeing
11:30
Goran Košćak, MA
CEO of Sector2 & Founder of TouRisk
Različite perspektive sigurnosti u Republici Hrvatskoj u kontekstu globalnih trendova
11:40
Prof. Milan Jazbec
Faculty of Government and European Studies, New University, Kranj
Technology and media as tools of diplomatic strive for cooperation and development
11:50
Prof. Marjan Bojadjijev
Economic Chamber of North Macedonia
The End of Certainties: Economy, Democracy, and Media in an Age of Disruption – How Is Society Changing, and Are We Keeping Up with That Change?

12:55 – 13:20 | Roundtable Discussion

Panelists
  • Donato Kiniger Passigli – World Academy of Art and Science (WAAS) Vice President
  • Prof. Danica Šantić – Faculty of Geography, University of Belgrade
  • Assoc. Prof. Matej Mertik, PhD – Alma Mater Europaea University, Maribor
  • Prof. Mladen Radujković – Alma Mater Europaea University, Maribor
  • Goran Košćak, MA – CEO of Sector2 & Founder of TouRisk
  • Prof. Milan Jazbec – Faculty of Government and European Studies, New University, Kranj
  • Prof. Marjan Bojadjijev – Economic Chamber of North Macedonia

13:20 – 13:30 | Conclusion of the Plenary Session

13:30 – 14:30 | LUNCH BREAK

14:30 – 19:20 | Afternoon Session

Section 1: MEDIA Media (Re)Presentation of Global Mobility Processes

14:30
Biošić Ivan i Domagoj Bebić
Croatian Higher Education Institutions and Culture of Immediacy on Social Media
14:42
Živko Maja i Goran Radoš
Quantitative Content Analysis of Communication Patterns on Facebook: A Case Study of Climate Refugees
14:54
Dujmović Lucija online
Odgovorno igranje kao diskurs: analiza Facebook komunikacije hrvatskih priređivača igara na sreću
15:06
Topić Stipić Davorka, Bijakšić Sanja i Ivona Čarapina Zovko
Student Associations as Micro-Influencers in the Digital Society: Networked Authority in Higher Education Choice
15:18
Barać Kata, Lesinger Gordana i Filip Klarić Kukuz online
Digitalni mediji kao instrument meke moći: Instagram i javna diplomacija europskih sveučilišnih alijansi u kontekstu globalnih obrazovnih trendova
15:30
Rimac Gelo Antonija, Takahashi Marta i Ines Grossi online
Money on the TV Screen: The Visual Impact of News Programs on Social Values
15:42
Vidačković Zlatko
Transformation of the Newspaper Newsroom in the Age of Digital Technologies
15:54
Belić Ivana, Klepac Mustać Irena i Manuela Bukovec
Naglasna realizacija odabranih leksema u hrvatskom televizijskom informativnom govoru
16:06
Galić Marin i Biljana Marković
Digitalization and the Decline of Media Concentration: The Case of Croatia
16:42
Glažar Tjaša
Digital Media as Economic Educators: The Interplay of Formal and Informal Learning of Financial Concepts in Children
16:54
Marković Slobodan
Stvarnost u lancu zamki
17:06
Pernjak Dejan, Lacković Krešimir i Matteo Novaković
Analytical Approaches in Sports Journalism in the Context of the Digital Media Market
17:18
Antoniazzo Nataša
Design Thinking and Media: Innovative Approaches to the Promotion of Classical Music
17:30 – 17:42 | Open Discussion

Section 2: ECONOMY Innovative and Business Challenges and Opportunities

17:43
Mrvac Nikola, Najdanović Zoran i Vladislav Brkić
Epistemološka kriza digitalne transformacije: Biznis dizajn kao nova arhitektura odlučivanja u doba umjetne inteligencije
17:55
Vidak Teskera Ivana i Sara Slamić Tarade
The Role of Influencer Marketing in the Development of the Digital Economy
18:07
Trobec Ingrid
From CSR Messaging to ESG Transparency: External Sustainability Communication as a Driver of Corporate Legitimacy in the Digital Era
18:19
Pavić Ivan i Gordana Tkalec
Komunikacijske strategije i tržišna konkurencija MMA organizacija: komparativna analiza FNC-a i OKTAGON-a u DACH regiji
18:31 – 18:43 | Open Discussion

Section 3: DEMOGRAPHY Social Mobility, and Migration

18:44
Milić Danijela i Ivana Grbesa
Economic and Cultural Perceptions of Foreign Workers in Croatia: Do Distinct Dimensions of Public Attitudes Exist?
18:56
Kostić Tomović Jelena
The German Language in Present-Day Serbia from a Migration Perspective
19:08
Bukovec Manuela, Klepac Mustać Irena, Mavsar Maruša i Ivana Belić
Artificial Intelligence–Mediated Communication and Its Impact on the Migration Intentions of Generation Z: The Perception of Professional Opportunities among Generation Z in the Republic of Croatia
19:09 – 19:20 | Open Discussion
DAY 2 22. 5. 2026

09:00 – 12:36 | Morning Session

Section 4: TECHNOLOGY Social Mobility: Innovations and Digital Solutions – AI Applications

09:00
Rokvić Sanja
Soft Power in the Age of Algorithms: Cultural Diplomacy as a Catalyst of Innovation and Economic Development in the Technological Society
09:12
Đuraš Gleđ Jelena
Perceived Truthfulness and Confidence in the Evaluation of AI-Generated Information in Digital Media Environments
09:24
Rosanda Žigo Iva
Algorithmic Mediation, Cognitive Limits, and the Structural Problem of Informational Quality in Digital Public Communication
09:36
Markić Brano i Marko Markić
Social Media Algorithms and Public Opinion
09:48
Duscovich Daniele i Maria Rosaria Nava online
Global Standardisation vs. Cultural Localisation: The Role of AI in Advertising
10:00
Blaži Jelena i Jadranka Lasić Lazić
Algorithmic Trust, Synthetic Media, and Digital Health Literacy: An Empirical Test of a Communication Model Among Gen Z
10:12 – 10:24 | Open Discussion

Section 5: GEOPOLITICAL Challenges of Global Mobility and Emigration: (In)Security Aspects

10:25
Zebaze Ngaltier Momo
Strategic Leadership and Decision-Making Under Institutional Uncertainty: Evidence From SMEs in Cameroon, An Emerging Economy
10:37
Ban Antony, Bilić Dinko, Ličanin Branka i Božidar Veljković online
Preferential Voting in Parliamentary Elections in Croatia and Its Effects on Voters' Political Behavior and Perception of Candidates
10:49
Bodor Tamara, Balija Vincek Monika i Ivan Nađ
Od želje do odluke: namjere povratka Hrvata iz Bavarske i Baden Württemberga u Hrvatsku
11:01
Bardutzky Žerdoner Jana
Digitalna transformacija kot komunikacijsko prestrukturiranje vojaškega sistema: model komunikacijskega profesionalizma na primeru Slovenske vojske
11:13
Lepenik Andreja online
Digital Competences and the Implementation of Digitalisation Strategies in Military Education
11:25 – 11:37 | Open Discussion

Section 6: HEALTHCARE Global Social Mobility and Migration Processes

11:38
Šimunić Gabrijela i Sandra Lovrić
Application of Artificial Intelligence in the Enhancement of TCD Monitoring for Early Detection and Follow-up of Emboli
11:50
Lovrić Sandra i Gabrijela Šimunić
Prijenos zdravstvene poruke kroz medijski diskurs
12:02
Krulec Aleš online
Digitalna komunikacija in usposabljanje za varno uporabo biocidnih proizvodov v zdravstvenih ustanovah: segmentacija ciljnih skupin in rezultati pilotne izvedbe
12:14
Goriup Jana i Nataša Štandeker
Human–Robot Interaction in Long-Term Care (Ethical Lessons from a Case Study Using Pepper and a Robotic Companion Dog)
12:26 – 12:38 | Open Discussion
12:38 – 13:30 | LUNCH BREAK

13:30 – 16:50 | Afternoon Session

Section 7: SCIENCE Knowledge, Innovation, and Technologies

13:30
Masliković Dejan online
Reducing Information Exclusion in Public Institutions
13:47
Žura Danijela, Mišević Petar i Ana Globočnik Žunac
Perceived Relationship Between Security Risks and the Ethics of Internal Communication Among Employees of Primary and Secondary Schools in Northern Croatia
13:59
Brumec Zadravec Živa
Merjenje kakovosti strateške digitalne institucionalne komunikacije srednje šole: pilotna študija s sekvenčnim mešanim raziskovalnim načrtom in Indeksom komunikacijske kakovosti
14:11
Knežević Lovro, Ćosić Toni, Ježovita Josip, Brgles Miriam i Antonio Treppo
What Constitutes Social Interaction? Overview of Interactional and Relational Models in Sociology
14:23
Rukavina Izvor, Vdović Roberto i Morana Pap
Percepcija STEM-a: analiza stavova i pomaka 2022.–2025. hrvatskog javnog mnijenja
14:35
Barbić Maja, Rončević Marijana i Ljerka Luić
Design of an Infometric Model for Algorithmic Distribution of Science, Innovation, and Economic Information in Small Language Communities
14:47
Tomović Nenad
AI and Language Education: Implications for English Teaching
14:59
Makarun Martin i Tanja Grmuša online
Use of Artificial Intelligence in Higher Education among Students in the City of Zagreb
15:11
Milivojević Lana, Radek Izidora i Simona Strmečki
Artificial Intelligence in Croatian Higher Education: An Evaluation of Academic Use at the University of Applied Sciences in Criminal Investigation and Public Security
15:23
Ježina Radovanović Diana i Andrea Balenović online
Negotiating "Useful Knowledge": Power Relations in Digitally Mediated University–Industry Communication
15:35
Lebar Romana, Mavsar Maruša i Božidar Veljković
Internal Communication as a Predictor of Organizational Climate in Medium-Sized Enterprises: The Role of Formal, Informal, and Dysfunctional Dimensions and Sociodemographic Differences
15:47
Jakovljević Marija, Kučina Softić Sandra i Marko Odak online
The Impact of Institutional Support on the Digital Competencies of Teachers in Higher Education
15:59
Mavrič Valter i Angelika Vaasa
High-Stakes Translation at the European Parliament: Human Expertise in the Age of Artificial Intelligence
16:11
Mavrič Valter i Marta Kąkol
Languages as Strategic Communication: The European Parliament's Translation Service in Third-Country Language Contexts
16:23
Jolić Tvrtko online
The Ethics of Communication in the Age of AI
16:35
Konta Rostyslav
Sound Recording in the Defense Shadow: The Jupiter Tape Recorders in Late Soviet Ukraine
16:47
Beljan Karlo, Pavković Filip i Irena Raguž Krištić
Climate-Oriented Afforestation in Croatia: Comparative Assessment of Carbon Sequestration Potential
17:00 – 17:30 | Concluding Discussion

17:30 – 18:30 | Informal Networking